
The King Power International Group is Thailand’s leading travel retail group and
the Atlas club is an exclusive, sophisticated extension to their existing loyalty program.
the Atlas club is an exclusive, sophisticated extension to their existing loyalty program.
A uniquely understated and premium brand identity was created to reflect the level of status and achievement of the most privileged and loyal King Power customers.
Client: The King Power International Group, Thailand
Agency: Optimotto, Singapore
Role: Senior Designer
Agency: Optimotto, Singapore
Role: Senior Designer




