Telkomsel Digital Advertising — You'll be surprised!
Client
Telkomsel
Location
Jakarta, Indonesia
Disciplines
Brand positioning
Brand naming
Brand identity
Brand guidelines
Agency
Bonsey Design
Role
Senior Graphic Designer
Telkomsel, Indonesia's largest mobile network operator with 125 million subscribers, is evolving its focus from traditional voice and messaging services to digital offerings for mobile users.
We rebranded one of Telkomsel's enterprise services, Digital Advertising, emphasizing its shift from SMS advertising to targeted mobile messaging based on user behavior. Our design centers on the idea of the 'display screen' as the hub of connected mobile lifestyles. The tagline "You'll be surprised!" underlines the precision of message targeting and the potential for exceptional results.
Launched in May 2013, the rebranding has been well-received, and Telkomsel anticipates significant market share growth and a 200% increase in the first year, bolstered by the refreshed brand's popularity.
