Telkomsel Digital Lifestyle — Where life happens!
Client
Telkomsel
Location
Jakarta, Indonesia
Disciplines
Brand positioning
Brand naming
Brand identity
Brand guidelines
Agency
Bonsey Design
Role
Senior Graphic Designer
Telkomsel is Indonesia's top mobile telecommunications provider, serving millions with a wide range of digital services and a strong presence in the mobile applications market.
Telkomsel transitioned from a service provider to a content publisher and distributor, requiring a new brand identity and tagline for Telkomsel Digital Lifestyle. Our design strategy centered on the iconic square button with rounded corners, symbolizing easy access to diverse and engaging content. The tagline, "Where life happens," adds a catchy and light-hearted touch, emphasizing its role as the mobile applications hub.
This transformation targets Indonesia's digitally savvy youth, expected to reach 71 million smartphone users by 2015. Telkomsel aims to serve them with its growing range of digital lifestyle services.
